The Ins And Outs Of Search Engine Optimization
Posted by Finbar Minstrel in Internet MarketingSearch engine optimization is not as some would make you think, one of the dark arts. Each search engine has to use that data available to it to rank each site that it has in its listings.
The way they achieve this is really based on two key things, how your page looks to them, combined with all the information that they can gather about your site from all around the Web. They basically gather this information together as a popularity contest in that the way they rank you in their results is based on how many links there are all over the Web from other sites, pointing at yours. The site with the most links, basically wins.
It’s actually far more complicated than that, but that’s the general gist of it. The reason it’s far more complicated is because links are not all worth the same. The value of a link can depend on several factors, like the PR (pagerank) of a particular site or page, the title of the site or page, the subtitles on the page, the actual clickable text of your link, whether or not you link back to them etc. there are far too many factors to list here, but there are a few.
It is an achievable feat to be ranked higher that a site with 4000 links with only 400-500 links pointing at your website, as long as they are better links based on the criteria of that search engine’s algorithm. As these search engines become more and more complex, the link quality criteria is getting stricter and stricter.
Ideally, your backlink (the link pointing to your page from another site) should meet the following criteria; the site that the link is on should have a related topic to your site, on a page that has a title that’s similar to your keyword, th actual clickable text of your link needs to be the keyword that you want to be ranked for (this is crucial).
If you can get these links without having to link back to the site with the link on it then so much the better as it would then be a one way link that you had which is considered far more powerful than a reciprocal link where you link to each other.
As the algorithm of the major search engines gets more and more complex, they develop things like trip-filters for if a website gets too many links that all say the same thing (they will penalise this) so you want to change the anchor (clickable) text that you’re using around every fifty links or so.
Only add 100 links per month max to stay within the search engines strict guidelines, if they are quality links as I have suggested they will be doing your site lots of good in a short period of time so be patient always.
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