As such, your overall website marketing strategy looks like this. First, build a website of several pages, linking them together. Next, choose a domain name and a web host. Finally, place the website on the host and link it with the domain name. When all these steps are performed, a user can type your business’s memorable domain name into their address bar and learn all about your offerings.

Customers view your website in their browsers, accessing the interlinked network of pages, images and other multimedia content you’ve created to market your business. This information, stored at your hosting company, is delivered to the customer via the web servers the host runs on your behalf.

More often than not, the web browser or ?user agent? is one of the commonly available Firefox, Internet Explorer, Safari or Opera. The user navigates between pages and content on your and other sites by clicking on hyperlinks. If the link includes the domain, users can ?surf the web? by connecting to sites and resources hosted worldwide.

With such a vast wealth of information from which to choose, finding a specific site can be a challenge. You can of course type a domain name into the address bar, but this helps little if you aren’t sure which domain to type. You may also wish to find websites on a specific topic rather than navigating to them individually by name.

This problem is addressed by search engines, of which Google, Yahoo! And Bing (formerly MSN Live) are the most influential. This popularity inspires many webmasters to make them key players in their website marketing campaigns, and inclusion in all of these generates a great deal of free traffic.

Additionally, you should consider how you can use email to market your Website and business. Email is “a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems. Email predates the Internet [and was] a crucial tool in creating the Internet.”

Email was quickly extended and became a highly useful tool for the online marketers because it costs nothing to send. Plus, an auto-responder system only costs a few bucks a month and makes it’s very easy to build a list of current or potential clients. When you have a list like this, you can then email them automatically with special offers, send them a newsletter and keep you at the top of their mind.

And keeping you at the top of their mind is important to your “viral” success. Take our business, for example, we have a free weekly newsletter that we send out (sign up yourself) to current and potential clients. This gains the trust of our readers such that when people ask them for a Website design or SEM company, they frequently recommend us. To be sure, about 40% of our traffic comes from the three major search engines but the other 60% comes from thousands of other sites, from our newsletter or from our newsletter being forwarded to others. Be sure to check out Parts 1-3.

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People rely on Search Engines to give results and determine if the website has any relevant information on it. In turn, Search Engine Spiders keep data from millions of websites and presents this to its Search Engine in a formula it understands.

Major search engines use mathematical formula for determining data from websites. It also uses the same formula to determine the importance of a website by giving it a Page or Trust Rank. Relevant websites with good search history among Search Engines are usually at the beginning of Search Engines’ results page.

Major Search Engines just don’t take snapshots of date from websites. It actually stores the information it gets to its own database. Imagine how difficult this job is if it were done by humans given the number of websites that exist today. It’s the very reason why a massive computer storage is required for this. After a data is saved, it gets compared to all the other relevant information found from other websites.

Couple that with then retrieving those sites, ranking them in importance and relevance for a given search anytime a user like you wants to do a search and you begin to understand the complexity of the task. Since a Search Engine is only good as the results it produces for a search, you can see why some websites don’t even get stored in the data base.

Keep in mind that the website you submit for search engines are not always sufficient for instant recognition. You have to prove your site is as worthy to be included in the game. The main thing you have to remember is that the Search Spider easily scans and indexes your website for customers to see. This is where SEO becomes important. The Search Engine Optimizer knows the elements and language the Search Spiders are looking for and knows how to present a website to be relevant.

Search Engines continually look for websites it can assimilate. Since it has its own Spiders, it’s more like scouts. Remember the Borg? It’s from the TV series Start Trek. The Search Spiders and Borg are quite the same in what they do. Through links, a Spider follows through and assimilates websites continually – similar to how a Borg looks for galaxy to assimilate.

In the TV show the Borg were often quoted as saying resistance is futile. However in the case of Search Engines and your website, you want to be assimilated, found by the Borg. The trouble comes when the scout Borg, Search Spider, gets to your site and skips it without assimilating it. What has happened can either be that it, The Search Spider, has determined that your site has nothing unique to offer or that has been blocked by some information it found in the website information.

Your mission is to have a website running that is attractive to Search Spiders. The Search Spider, it too has a mission. And since it’s not human, it’s only meant to do its job and what it is for that is already programmed. A website is invisible to a spider if it does not posses the elements required for a relevant search result.