Whether you hire professionals or do it yourself, there are some things you need to be sure to include. One thing you definitely need is a great headline. A headline that captures the viewer’s attention and entices them to continue reading is your goal. Look at these; Make a Million Dollars While You Sleep. Or, Lose Weight While You Sleep. These headlines would at least make me pause long enough to see what else there was on the page.

Follow your great headline with a bit about you and who you are. What you are trying to do here is show them you are an authority in your field and tell them why they should listen to you. A great way to get your point across and get face to face with people is with a direct video. This is by far the best way to communicate to your audience. It shows your sincerity and gives them an opportunity to make a much more informed decision.

Follow this with a brief look at what they can expect to gain by adding their details to your site. Dont show everything about your product or service, just enough to convince them. As an example “the secret that millionaires don’t want you to know”. Or, “What is the one food that can make you lose 20lbs without exercising?”

Call to Action. This is the most important part of the whole page. You have to tell the viewer what you want them to do. A lot of people get this part completely wrong and ruin a lot of hard work they have done on the rest of the page. Be wary of asking for too much info as this can sometimes put people off.

First name and email is usually enough and will enable you to make contact with the user. Make sure you have a privacy policy clearly visible that shows how you intend to use their information.

If you are unfamiliar with creating this type of page I would highly recommend getting a professional to help create it for you until you have more experience. At the very least have a look around at some very good selling pages and try to understand the different parts of the page.

If you want to know more about getting more traffic to your capture page be sure to checkout The Online Mentor and pick up the free video training series currently on offer.