Gail Renae

Building backlinks is crucial to the success of a website. To make money online means your website needs to get traffic. Building backlinks is one of the most important factors. Backlinks help your website to get listed in search engines and the more you have the better your ranking position will be. The higher your position in search engines the more traffic your site will receive. Of course there are other ways to get traffic to a website but building backlinks is an essential element for it.

As such, your overall website marketing strategy looks like this. First, build a website of several pages, linking them together. Next, choose a domain name and a web host. Finally, place the website on the host and link it with the domain name. When all these steps are performed, a user can type your business’s memorable domain name into their address bar and learn all about your offerings.

Customers view your website in their browsers, accessing the interlinked network of pages, images and other multimedia content you’ve created to market your business. This information, stored at your hosting company, is delivered to the customer via the web servers the host runs on your behalf.

More often than not, the web browser or ?user agent? is one of the commonly available Firefox, Internet Explorer, Safari or Opera. The user navigates between pages and content on your and other sites by clicking on hyperlinks. If the link includes the domain, users can ?surf the web? by connecting to sites and resources hosted worldwide.

With such a vast wealth of information from which to choose, finding a specific site can be a challenge. You can of course type a domain name into the address bar, but this helps little if you aren’t sure which domain to type. You may also wish to find websites on a specific topic rather than navigating to them individually by name.

This problem is addressed by search engines, of which Google, Yahoo! And Bing (formerly MSN Live) are the most influential. This popularity inspires many webmasters to make them key players in their website marketing campaigns, and inclusion in all of these generates a great deal of free traffic.

Additionally, you should consider how you can use email to market your Website and business. Email is “a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems. Email predates the Internet [and was] a crucial tool in creating the Internet.”

Email was quickly extended and became a highly useful tool for the online marketers because it costs nothing to send. Plus, an auto-responder system only costs a few bucks a month and makes it’s very easy to build a list of current or potential clients. When you have a list like this, you can then email them automatically with special offers, send them a newsletter and keep you at the top of their mind.

And keeping you at the top of their mind is important to your “viral” success. Take our business, for example, we have a free weekly newsletter that we send out (sign up yourself) to current and potential clients. This gains the trust of our readers such that when people ask them for a Website design or SEM company, they frequently recommend us. To be sure, about 40% of our traffic comes from the three major search engines but the other 60% comes from thousands of other sites, from our newsletter or from our newsletter being forwarded to others. Be sure to check out Parts 1-3.

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