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	<title>Gail Renae &#187; writing</title>
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		<title>Ways To Re-purpose Articles Effectively</title>
		<link>http://gailrenae.com/e-commerce/ways-to-re-purpose-articles-effectively/</link>
		<comments>http://gailrenae.com/e-commerce/ways-to-re-purpose-articles-effectively/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 13:51:53 +0000</pubDate>
		<dc:creator>Refugio  Nixon</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[article writing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[internet marketing services]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online business]]></category>
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		<guid isPermaLink="false">http://gailrenae.com/?p=4734</guid>
		<description><![CDATA[Internet marketers understand all too well how important it is to have unique content for the purpose of promoting websites and as website content. A great way to get this unique content is through the use of re-purposed articles, content, etc. When you do this, you are creating more free time and attention for yourself so you can devote it to other important aspects of operating your business. There are a number of methods to re-purpose your articles to give your Internet marketing a boost, but in the following article we shall be discussing three very effective ways to achieve it. Take a look at these informational websites - <a href="http://www.webrankingseo.com/">SEO ranking</a> and <a href="http://www.webrankingseo.com/advanced-link-building.html">link building package</a>.]]></description>
			<content:encoded><![CDATA[<p>Internet marketers understand all too well how important it is to have unique content for the purpose of promoting websites and as website content. A great way to get this unique content is through the use of re-purposed articles, content, etc. When you do this, you are creating more free time and attention for yourself so you can devote it to other important aspects of operating your business. There are a number of methods to re-purpose your articles to give your Internet marketing a boost, but in the following article we shall be discussing three very effective ways to achieve it. Take a look at these informational websites &#8211; <a rel="nofollow" href="http://gailrenae.com/goto/SEO_ranking/4734/1" target="_blank">SEO ranking</a> and <a rel="nofollow" href="http://gailrenae.com/goto/link_building_package/4734/2" target="_blank">link building package</a>.</p>
<p>1. Syndicate your articles on other websites. Site owners are always searching for new content to put on their blogs. Why not harness the power of RSS to expose your content to other sites and bring in a new audience?This is a good fit for everyone because the site owner will get fresh articles and your articles will get more views. You can request for the article RSS feed to be placed on their website and your content will immediately be seen by others. The best this is that you will still own all of your articles, which makes things even better.</p>
<p>We have included a few basic items about article marketing, and they are important to consider in your research. There is a tremendous amount you truly should take the time to know about. We believe they are terrific and will aid you in your pursuit for solutions. However, we always emphasize that anyone takes a closer look at the general big picture as it relates to this subject. We are not done, and there are just a couple of very strong suggestions and tips for you.</p>
<p>2. Create a quality video out of your article! You can always create a general slideshow by utilizing the contents of your article, but discuss things in your own words. When you produce this kind of video, it will aid you in bringing video traffic to your site.You are only utilizing your current article content and rebranding it so that those people who like to see video presentations will see your video. You can submit your video to sites such as YouTube and other sites that share videos. This is an excellent strategy for using the power of your articles to drive a whole lot more specific traffic to your website. This might appear to be too much work to handle, but with the availability of free services and software tools, it won&#8217;t be too difficult to finish.</p>
<p>3. Write a press release for a targeted market. This is one method that will get plenty of search engine traffic and get your plenty of media attention.First, when you submit a press release, you initiate traffic through search engines because of the large number of backlinks you obtain, which give you a high ranking. Secondly, you get direct traffic from your press release, which again, is highly targeted. Even though this takes work to do a press release, you will see long term results.</p>
<p>In summary, from the above article we understand the importance of content re-purposing and how it can help you boost your online business. There are various reasons why you would want to do it. But the biggest reason is that when you utilize your present content, you will save a lot of money that can be invested into your business. If you are unfamiliar with the whole repurposing concept, then don&#8217;t stress out because it isn&#8217;t that hard. In no time, you will adapt to it and learn how to use your content to your own benefit.</p>
<p>The writer is a search marketing professional &#8211; who writes on numerous emergency service related subjects such as  <a rel="nofollow" href="http://gailrenae.com/goto/water_damage_Orlando_/4734/3" target="_blank">water damage Orlando </a> and <a rel="nofollow" href="http://gailrenae.com/goto/Orlando_water_damage_restoration/4734/4" target="_blank">Orlando water damage restoration</a>.</p>
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		<title>Unique Article Marketing-What Is It And Does It Work?</title>
		<link>http://gailrenae.com/blogging/unique-article-marketing-what-is-it-and-does-it-work/</link>
		<comments>http://gailrenae.com/blogging/unique-article-marketing-what-is-it-and-does-it-work/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 11:57:55 +0000</pubDate>
		<dc:creator>Todd Harmons</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
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		<category><![CDATA[unique]]></category>
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		<guid isPermaLink="false">http://gailrenae.com/?p=2541</guid>
		<description><![CDATA[Welcome to another of my article marketing tips articles. This particular lesson will focus on unique article marketing. I will cover two important facets of unique article marketing. If you are serious about article marketing you must submit unique articles. If you just submit the same article to different sites you're articles will not be as effective or get the traffic you could achieve with unique articles. Read on for my simple but powerful tips.]]></description>
			<content:encoded><![CDATA[<p>Welcome to another of my article marketing tips articles. This particular lesson will focus on unique article marketing. I will cover two important facets of unique article marketing. If you are serious about article marketing you must submit unique articles. If you just submit the same article to different sites you&#8217;re articles will not be as effective or get the traffic you could achieve with unique articles. Read on for my simple but powerful tips.</p>
<p>What is unique article marketing? The answer is quite simple. It is simply unique articles to the article directory sites. Simple enough right! Well you came to this article marketing lesson site to learn more than that! Unique article marketing is simple but it is a more than just submitting unique articles. Let&#8217;s back up a bit.</p>
<p>Unique articles must not be basically the same article with just a few words changed. It must be more unique than that. The search engines will easily detect if you&#8217;re articles are basically the same. Here is where you must make your articles unique.</p>
<p>Your article titles must be unique. This is very important. I strongly suggest a keyword tool to help you put keywords in your article titles. There are many free keyword tool sites and some that charge a fee but they are well worth it. You can have a great unique article but your readers must be able to find you. I also suggest long tailed keywords. They are more effective most of the time because the competition is so stiff for the top keywords. The main point make each title relevant to your article and include different keywords in each title.</p>
<p>Here is another key unique article marketing strategy. Try to make articles at least 30% unique. Simple enough. It will take longer to make your articles unique but well worth the time. When your articles get submitted you may have different ones show up in the search engines. How cool and powerful would that be.</p>
<p>Last but certainly not least is a often overlooked unique article marketing strategy. You must and I repeat must make your resource boxes unique. By this I mean use different keywords and domain names in them. What this means is to insert different domains related to your articles in your resource boxes. When you do this you will help the different domains get backlinks which will drive your sites higher up the rankings.</p>
<p>I want to thank you for reading my unique article marketing guide. I also recommend using a article submission service that will submit your articles to the directories in unique format. I also suggest not mass submitting your articles to hundreds of sites overnight with these services. A recommended submission of 10-20 unique articles a day may get you great results. I use the <a rel="nofollow" href="http://gailrenae.com/goto/Unique_Article_Wizard/2541/1" target="_blank">Unique Article Wizard</a> because it makes my articles unique, submits them to hundreds of article directories, and also gives you the ability to submit your articles in a natural way to the number of sites you select daily.</p>
<p><a rel="nofollow" href="http://gailrenae.com/goto/Unique_Article_Marketing_Software/2541/2" target="_blank">Unique Article Marketing Software</a> is the best way to submit unique articles to the directories. For more explosive unique article marketing tips go to <a rel="nofollow" href="http://gailrenae.com/goto/The_Best_Way_To_Submit_Articles_Website/2541/3" target="_blank">The Best Way To Submit Articles Website</a> Also published at <a rel="nofollow" href="http://gailrenae.com/goto/Unique_Article_Marketing_What_Is_It_And_Does_It_Work_/2541/4" target="_blank">Unique Article Marketing-What Is It And Does It Work?</a>.</p>
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		<title>Article Writing Benefits That You Should Enjoy</title>
		<link>http://gailrenae.com/e-commerce/article-writing-benefits-that-you-should-enjoy/</link>
		<comments>http://gailrenae.com/e-commerce/article-writing-benefits-that-you-should-enjoy/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 11:59:43 +0000</pubDate>
		<dc:creator>Davion Wong</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[article writing service]]></category>
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		<guid isPermaLink="false">http://gailrenae.com/?p=2337</guid>
		<description><![CDATA[You have probably heard of the various <a href="http://www.wewritequalityarticles.com" target="_blank">article writing benefits</a> and this is perhaps the main reason why you are also planning to try it out. Well, no on can really blame you as there are already a lot of people who have become so successful because of this particular internet business. And if you really want to succeed too, then this is certainly a good option for you.]]></description>
			<content:encoded><![CDATA[<p>You have probably heard of the various <a rel="nofollow" href="http://gailrenae.com/goto/article_writing_benefits/2337/1" target="_blank">article writing benefits</a> and this is perhaps the main reason why you are also planning to try it out. Well, no on can really blame you as there are already a lot of people who have become so successful because of this particular internet business. And if you really want to succeed too, then this is certainly a good option for you.</p>
<p>As you already know, this is one of the most profitable businesses in the internet. If you can compose essays in bulk, there is really a greater chance that you can generate some good cash. Actually, there are a lot of people who use their skills in composing essays in affiliate marketing, blogging, and a whole lot more. This is probably one of the most obvious article writing benefits that you should know about.</p>
<p>However, this is not just about the money because this kind of job is also very convenient. As you already know, you will no longer have to leave the comforts of your house so that you can compose. The only thing that you need to do is to be online so that you can send your compositions. With these article writing benefits, there is no wonder why a lot of people are hooked to it.</p>
<p>You also do not need to have some experience because the only skill that you need to have is the skill to compose essays. As a matter of fact, this is the only requirement that you need to meet.</p>
<p>But even if this is the case, there is still a need for you to realize that this is not a very easy job. In order for you to succeed, there is still a need for you to make sure that you can really compose.</p>
<p>There is also a need fore you to realize that success will not come easily. It is still necessary for you to have the skill to compose good essays so that you will be paid accordingly.</p>
<p>These article writing benefits are indeed very encouraging. So if you think that you can compose good essays, then there is no reason why you should not try it out.</p>
<p>These article writing benefits are so good so it is really a good idea if you will learn more about it so that you can also venture in this kind of enterprise.</p>
<p>Looking for good writers? Check out our professional and <a rel="nofollow" href="http://gailrenae.com/goto/cheap_article_writing_service/2337/2">cheap article writing service</a> now! Read this article on <a rel="nofollow" href="http://gailrenae.com/goto/article_writing_tips/2337/3">article writing tips</a>.</p>
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		<title>Article Marketing Made Simple-A Article Marketing Tip</title>
		<link>http://gailrenae.com/internet-marketing/article-marketing-made-simple-a-article-marketing-tip/</link>
		<comments>http://gailrenae.com/internet-marketing/article-marketing-made-simple-a-article-marketing-tip/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 08:13:37 +0000</pubDate>
		<dc:creator>Jack Jackson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
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		<guid isPermaLink="false">http://gailrenae.com/?p=2319</guid>
		<description><![CDATA[Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web.  Article marketing has become a proven strategy for raising your link popularity.  It can also be a affordable way to compete with larger companies in your chosen field.]]></description>
			<content:encoded><![CDATA[<p>Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web.  Article marketing has become a proven strategy for raising your link popularity.  It can also be a affordable way to compete with larger companies in your chosen field.</p>
<p>It&#8217;s best to write on topics that are closely related to your business type, while making sure that the article provides good content for the reader, no one wants to read a sales page.  Every article that you write will need a resource box section that will contain your sales info including an (anchor text) link or two pointing to your Web site.  You could have a terrific product and a wonderful sales strategy, but without the targeted traffic your online business could be going no-where.</p>
<p>You can take advantage of the many free article submission sites on the internet, where you can submit your articles for free, some also offer software and services to help in the process.  Once approved, the sites will make your articles available for distribution and publication to ezines, webmasters etc&#8230;  Now there is no more need to beg for reciprocal link exchanges, pay for text links, or spend hours posting free ads to link farms that no one will read anyway.  Articles, written yourself, are becoming the fastest and most affordable way to see results from your efforts.</p>
<p>When done correctly, article marketing can be a very powerful strategy to drive boat loads of targeted traffic to your web site.  Whether your online business is brand  new or you have been in business for some time, you can gain new customers from article marketing your own articles.  To be the most effective, article marketing should just be part of a larger, more extensive SEO strategy.  Remember, the main goal of successful marketing is increased traffic and more importantly profit and this can be achieved with the help of article marketing.</p>
<p>I would encourage you to take advantage of article marketing automation software that can make your article marketing campaigns get powerful results. One of my best ways is with article marketing submission services that can submit your articles to hundreds of websites. My favorite article marketing system is the <a rel="nofollow" href="http://gailrenae.com/goto/Unique_Article_Wizard/2319/1" target="_blank">Unique Article Wizard</a> The wizard really gets me traffic to my web site.</p>
<p>Looking to find the best deal on <a rel="nofollow" href="http://gailrenae.com/goto/Article_Marketing_Strategy/2319/2">Article Marketing Strategy</a>, then go here to find the best advice on <a rel="nofollow" href="http://gailrenae.com/goto/Article_Marketing/2319/3">Article Marketing</a> for you.</p>
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		<title>Article Marketing Service &#8211; The Best Tips</title>
		<link>http://gailrenae.com/making-money-online/article-marketing-service-the-best-tips/</link>
		<comments>http://gailrenae.com/making-money-online/article-marketing-service-the-best-tips/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 09:17:28 +0000</pubDate>
		<dc:creator>Davion Wong</dc:creator>
				<category><![CDATA[Making Money Online]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[article writing service]]></category>
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		<guid isPermaLink="false">http://gailrenae.com/?p=1598</guid>
		<description><![CDATA[If you are planning to put up your own <a href="http://www.wewritequalityarticles.com" target="_blank">article marketing service</a>, then you probably already know that this is one of the most lucrative businesses through the internet. As a matter of fact, there are already a lot of peopel who are into this trend and you might want to try it out too. If you want to have some extra source of income, this is something what you should learn more about.]]></description>
			<content:encoded><![CDATA[<p>If you are planning to put up your own <a rel="nofollow" href="http://gailrenae.com/goto/article_marketing_service/1598/1" target="_blank">article marketing service</a>, then you probably already know that this is one of the most lucrative businesses through the internet. As a matter of fact, there are already a lot of peopel who are into this trend and you might want to try it out too. If you want to have some extra source of income, this is something what you should learn more about.</p>
<p>It is indeed a good idea if you are going to put up your own article marketing service because it is very convenient. First of all, all of the transactions that you will have to deal with can be done online. And because of this, you will no longer have to leave the comforts of your home. Furthermore, you do not need any special education or degree so that you can qualify for this kind of job.</p>
<p>But in order for you to be really successful, you need to understand that putting up an article marketing service is really not as easy as you might have guessed it to be. You need to know that there are still a lot of factors that you need to take into account. And since the responsibility is now all yours, you need to know that all of your success and failures will be attributed to you alone.</p>
<p>Of course, it is really very important that you are knowledgeable with all of the things that you will have to do. This is necessary because it is very risky if you are going to deal with something that you really do not know about. As much as possible, you should know about the basics and you can research or study more on the details.</p>
<p>There is also a need for you to make sure that you are going to choose a good product. This is essential because you need something that you can easily promote. It will do you good if you are going to choose something popular but this is not mandatory.</p>
<p>Also, there is a need for you to make sure that you will be able to maintain the quality of your work. You should be able to produce something that is relevant and interesting to get the trust of your clients and customers.</p>
<p>You should also never forget to think about the tools that you are going to use. If you want to be successful with this article marketing service, it is necessary that you know all of these.</p>
<p>If you want to be successful with your article marketing service, it is very important that you remember all of these tips.</p>
<p>Looking for good writers? Check out our professional <a rel="nofollow" href="http://gailrenae.com/goto/article_writing_service/1598/2">article writing service</a> now! Read this article on <a rel="nofollow" href="http://gailrenae.com/goto/article_writing_tips/1598/3">article writing tips</a>.</p>
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		<title>Quit Your Day Job &#8221; Invest in Article Submission Software</title>
		<link>http://gailrenae.com/internet-marketing/quit-your-day-job-invest-in-article-submission-software/</link>
		<comments>http://gailrenae.com/internet-marketing/quit-your-day-job-invest-in-article-submission-software/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 08:58:11 +0000</pubDate>
		<dc:creator>Debbie Rivera</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[advertising]]></category>
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		<guid isPermaLink="false">http://gailrenae.com/?p=825</guid>
		<description><![CDATA[With the advent of search engine optimization, link building, and every other method to raise traffic to your website, article marketing has become one of the leading ways to generate visitors and links. Submitting high quality articles to directories increases brand awareness on the internet as well as adding links to your site. Adding links to your site will help to increase your rankings in the search engines. Submitting articles has become easier and easier as new solutions are made available.]]></description>
			<content:encoded><![CDATA[<p>With the advent of search engine optimization, link building, and every other method to raise traffic to your website, article marketing has become one of the leading ways to generate visitors and links. Submitting high quality articles to directories increases brand awareness on the Internet as well as adding links to your site. Adding links to your site will help to increase your rankings in the search engines. Submitting articles has become easier and easier as new solutions are made available.</p>
<p>The process of manually submitting articles can take a large amount of time and involve unnecessary work. On the average, it can take up to 10 minutes per submission, minutes that could be spent growing your business and working on worthwhile tasks. You should be able to submit to hundreds of article directories at one time and with only a few clicks. You just can&#8217;t expect to grow your business when you spend all of your time on manual submissions. They are a thing of the past.</p>
<p>Fortunately there are many article submission tools you can purchase that will do the automatic submitting of articles for you. This software and services allow you to set up an account and load your article, and with the click of a few buttons you can watch your article being submitted to hundreds of directories while you are off performing better tasks to grow your business. These tools give you the freedom to research, create, and brainstorm instead of sitting at your computer typing away at menial tasks all day.</p>
<p>Make sure to check for features that you want in article submission software. For example, if you want to use different pen names, the software should allow this feature. Some programs allow you to enter an article directory yourself, while others allow for scheduled submissions. Scheduling submissions is important as it is a more natural approach to marketing. Be sure to check out the guarantees if you want to try out the software for a short period of time before committing to the purchase.</p>
<p>When purchasing an article submission tool, make sure to take advantage of the spin feature. The spin feature takes your article and creates many unique versions of it. Creating unique versions is important now with all of the buzz about duplicate content penalties in the Internet marketing world right now. With these types of software, you can generate hundreds of unique articles from one submission.</p>
<p>Which <a rel="nofollow" href="http://gailrenae.com/goto/article_submission_tool/825/1">article submission tool</a> is right for you? See a detailed feature list and comparison chart for each highly rated piece of <a rel="nofollow" href="http://gailrenae.com/goto/article_submission_software/825/2">article submission software</a> available on the web today.</p>
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		<title>Getting Started Freelance Writing Online</title>
		<link>http://gailrenae.com/blogging/getting-started-freelance-writing-online/</link>
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		<pubDate>Fri, 02 Oct 2009 07:26:09 +0000</pubDate>
		<dc:creator>Terrell Monteath</dc:creator>
				<category><![CDATA[Blogging]]></category>
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		<guid isPermaLink="false">http://gailrenae.com/?p=708</guid>
		<description><![CDATA[There are many individuals who dream of starting an online writing career, but many of them don't know where or how to start. The Internet provides writers more opportunities than ever to get paid for their work. The key is finding help to know how to get started.]]></description>
			<content:encoded><![CDATA[<div class="byline" style="font-style:italic">by Terrell Monteath</div>
<p>There are many individuals who dream of starting an online writing career, but many of them don&#8217;t know where or how to start. The Internet provides writers more opportunities than ever to get paid for their work. The key is finding help to know how to get started.</p>
<p>One of the first things an online freelance writer has to learn is about the variety of websites online that will pay writers for content. There are tons of places online where websites will pay writers for their work. The pay and terms can vary greatly, and as you would with any writing job: make sure to read any contract or terms and conditions before taking any work.</p>
<p>Research is also a very important part of learning to be an online freelance writer. Look up writing forums and use Google to check up on potential websites and get a feel for the places that most experienced writers would recommend to others.</p>
<p>Also realize right off the bat that you are going to write for more than one website to make a career as an online freelance writer. There are many different sites that pay in many different ways. A portfolio of good paying sites is the best way to create a diverse online income.</p>
<p>Another important part of the process is to realize that there are different ways for online writing websites to pay their writers. There are auction based writing websites, sites that pay via splitting advertising revenue, and some that simply pay up front for work. The point is that there are a lot of different ways for websites to pay their writers, and you will want to learn about all of them.</p>
<p>Writing online has its own set of rules. In the same way that content writing, poetry, and technical writing are all very different, online writing is different from print writing. If you&#8217;re a beginning writer you will need to do your homework to learn how to write online. It&#8217;s not hard.</p>
<p>Take a look around the web for the most popular websites for writers and find the combination that works best for you. There are many different places to write, and those can create the type of income you need to be an online freelance writer.</p>
<p>That&#8217;s a lot of good advice for beginning freelance writers, but nothing is more important than being persistent. Keep working on your writing career and after enough time you will see results.</p>
<div class="resource">
<div class="about" style="font-style:italic">About the Author:</div>
<div class="links">If you would like to know more, feel free to check out this <a rel="nofollow" href="http://gailrenae.com/goto/make_money_writing_online_guide/708/1">make money writing online guide</a>, which includes tons of information, website reviews, and other great information like how to <a rel="nofollow" href="http://gailrenae.com/goto/promote_your_freelance_writing/708/2">promote your freelance writing</a>.</div>
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		<title>Writing for the Internet: The 3 Golden Keys</title>
		<link>http://gailrenae.com/internet-marketing/writing-for-the-internet-the-3-golden-keys/</link>
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		<pubDate>Sun, 05 Jul 2009 07:42:23 +0000</pubDate>
		<dc:creator>Anthony James Goolsby</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
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		<guid isPermaLink="false">http://gailrenae.com/?p=396</guid>
		<description><![CDATA[I often see new copywriters, when they complete their training, begin by writing for the Internet. A mistake I see, however, is they fail to keep in mind the key differences between writing for the Internet and writing for print. We will cover some of these differences here, and I promise if you keep these "golden rules" in mind as you write for the Internet, you will achieve much success.]]></description>
			<content:encoded><![CDATA[<div style='font-style:italic;' class='byline'>by Anthony James Goolsby</div>
<p>I often see new copywriters, when they complete their training, begin by writing for the Internet. A mistake I see, however, is they fail to keep in mind the key differences between writing for the Internet and writing for print. We will cover some of these differences here, and I promise if you keep these &#8220;golden rules&#8221; in mind as you write for the Internet, you will achieve much success.</p>
<p>There are three crucial differences between traditional publishing and writing for the Internet:</p>
<p><i>Audience</i></p>
<p><i>Format</i></p>
<p><i>Lifespan</i></p>
<p>These differences are important and must be taken into consideration writing for the internet.</p>
<p><b>Audience</b></p>
<p>Any writer must consider their audience. But audience consideration is even more important when writing for the Internet. The basics won&#8217;t change (like identifying who your primary target audience will be, for example), but there are some huge differences in other areas.</p>
<p>First of all, your audience is somewhat guaranteed in a traditional publication. Most people, once they have bought a magazine or newspaper are likely to at least give each page a cursory read before setting the item aside. Not so online. When writing for the Internet you must always keep in mind your reader can leave as easily as a click of the mouse. People don&#8217;t have a lot of time to waste so you must remain on target and highly focused at all times. As the writer, if you do not appear to be delivering good content the reader will simply go elsewhere&#8230; fast. Please do not take this to mean you must cater to the lowest common denominator; you don&#8217;t. Your audience is not stupid. But you do need to know your targeted audience and how to deliver for their wants and desires.</p>
<p><b>Format</b></p>
<p>Another important point when writing for the Internet is that many online readers are what I call skimmers. They scan your copy quickly before committing themselves to reading the entire thing. It is important to write clearly and concisely. Use punchy headlines and subheadings, as well as solid introductions and conclusions, as these are key points for skimmers.</p>
<p>Trying to mimic traditional magazine articles or offline printed documents is a common mistake that I see in new writers. Actually there are some big differences. Because a reader will read the Internet differently from &#8216;physical pages&#8217;, like say in a book, writing for the Internet requires some different techniques. The entry point is one of the most important. Did you know that a search engine might send readers to a point somewhere in the middle or end of your document? Now, if you wrote concise and accurate content, readers could very well go back to the beginning of your article to read it properly. There is a way to avoid this altogether though, that will keep the &#8217;skimmers&#8217; skimming. Try breaking longer pieces of text into a few stand-alone sections that fit together as a whole document or even separate documents if looked at in the same manner. (This article, broken into individual stand-alone segments, serves as an example.)</p>
<p><b>Lifespan</b></p>
<p>Finally, an important difference between traditional publications and writing for the Internet is lifespan. While the apparent lifespan of many electronic documents appears to be short-lived, this is simply not true. In fact, I would argue the exact opposite is more the reality. Newspaper and magazine articles in print are only current for a day, week or the month of their publication, but then are archived on the Internet where they may frequently reside for years. So while it is important as a writer to be fresh and current, also keep in mind that your reader may access your words at some undetermined point in the future. (In other words, try not to be too topical. You may severely date your article in the process.)</p>
<p>Keep these three key points &#8212; audience, format, and lifespan &#8212; in mind when writing for the Internet and I promise you will achieve greater writing success.</p>
<div class='resource'>
<div style='font-style:italic;' class='about'>About the Author:</div>
<div class='links'>Anthony James Goolsby (Jim) is a freelance copywriter and creator of the <a rel="nofollow" href="http://gailrenae.com/goto/Ultimate_Web_Copy_Academy/396/1">Ultimate Web Copy Academy</a>. Discover how to write successful copy that gets results, visit his site and get your free report, <a rel="nofollow" href="http://gailrenae.com/goto/_Is_Sales_Copy_Dead_Internet_Copywriting_Basics_/396/2">&#8220;Is Sales Copy Dead? Internet Copywriting Basics.&#8221;</a></div>
</div>
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		<title>Lawyer Marketing &amp; Social Media: How Web 2.0 Changes the Game</title>
		<link>http://gailrenae.com/blogging/lawyer-marketing-social-media-how-web-20-changes-the-game/</link>
		<comments>http://gailrenae.com/blogging/lawyer-marketing-social-media-how-web-20-changes-the-game/#comments</comments>
		<pubDate>Sun, 24 May 2009 09:22:46 +0000</pubDate>
		<dc:creator>Jeff Berman</dc:creator>
				<category><![CDATA[Blogging]]></category>
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		<guid isPermaLink="false">http://gailrenae.com/?p=200</guid>
		<description><![CDATA[It's difficult to break old habits.  The ways in which a lawyer markets his or her firm are no different.  I still see lawyers participating in far too much self-promotion.  In the world of internet marketing, traditional methods of self-promotion aren't as effective.  Let me explain.]]></description>
			<content:encoded><![CDATA[<div class="byline" style="font-style:italic;">by Jeff Berman</div>
<p>It&#8217;s difficult to break old habits.  The ways in which a lawyer markets his or her firm are no different.  I still see lawyers participating in far too much self-promotion.  In the world of internet marketing, traditional methods of self-promotion aren&#8217;t as effective.  Let me explain.</p>
<p>Websites, newsletters, blogs and other advertisements are becoming increasingly self-promoting.</p>
<p>Getting exposure for your content is usually a good thing.  However, with professional services, such as lawyers providing legal services, bad publicity is not a good thing.</p>
<p>Don&#8217;t write content that serves no other purpose than to &#8220;toot your own horn&#8221;.</p>
<p>Here are some ideas to consider.</p>
<p>1. Stop talking about yourself.  By writing about the material you know best, by positioning yourself as an expert in your field, and by making your content creative and interesting, you will promote yourself indirectly.  Think about the last article you read that you really enjoyed.  I bet if you didn&#8217;t know the author before, at the very least you checked out who they were afterward.  This is what lawyer marketing on the web is all about.</p>
<p>2. You have a very brief amount of time to make your point.  People on the web have ADD.  Make sure you can make your point quickly and concisely.  You want to be interesting and informative, but not long-winded.</p>
<p>3. Update often, but don&#8217;t over-do it.  With web 2.0 lawyer marketing, you will not keep an audience if you write content once every other month.  On the other extreme, it isn&#8217;t necessary to produce 4 articles a day.  The best course of action is to plan out two to three blog posts and week.  Do the same with your contributions to social media (LinkedIn, Facebook, Twitter).</p>
<p>4. Talk with your own voice.  In a nutshell, be interesting.  The amount of information put out onto the web increases with every second.  To rise to the top, you need to be interesting.  When you speak in your own voice, the content will take on your personality and will differentiate from what others are writing.</p>
<div class="resource">
<div class="about" style="font-style:italic;">About the Author:</div>
<div class="links">Jeff Berman is Executive Director at AttorneySync. If you are looking for <a rel="nofollow" href="http://gailrenae.com/goto/proven_lawyer_marketing_ideas/200/1">proven lawyer marketing ideas</a> or <a rel="nofollow" href="http://gailrenae.com/goto/proven_ways_of_advertising_for_lawyers/200/2">proven ways of advertising for lawyers</a> we can help.</div>
</div>
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